6 benefits of content automation

Why should you have automated content in your company? We give you several reasons to trust content created by artificial intelligence. Read on to learn 6 advantages of content automation. 

What is content automation? 

Content automation is the use of technology to create content of any kind, be it trend reporting, video marketing assets or an article about a sports game complete with images. Artificial intelligence is a great ally to content automation, specifically the generation of natural language.

Natural language generation is a subfield of AI. It is capable of processing large amounts of data and then sharing the information using human-sounding language. That is, technology can write an article just as a person would. Incredible, right?

So if we introduce data to an artificial intelligence model, it’ll easily generate content for us. Hence, content automation.

6 benefits of content automation 

• Good SEO positioning

Search engine optimization. 3 words that mean everything in digital marketing, and that companies kill for (figuratively speaking). The more content we have available, the better positioned we are in SEO.

But it’s not all about posting 24/7. The content must have both quality and variability, two requirements that Narrativa meets. And this only means one thing: more visits to your website.

• Free your workers from repetitive tasks

No one wants to write 1,000 product descriptions or articles about the weather in 30 cities.

A journalist, for example, needs to dedicate time to their investigative work. Nothing bothers a professional more than repeating a tedious task every day. With content autd

If workers are freed from repetitive tasks, they will be happier at work, having an impact on your company.

• Save time and money

Instead of spending time writing by hand, you will be able to focus on what is really important and your expenses toward content will be reduced.

• Cover more topics

At Narrativa we create an abundance of text- and video-based content: catering specifically to your company or industry, news-oriented financial or weather articles and even game recaps of your favorite sport. We can create content for almost anything, so the possibilities are endless!

• Content in several languages 

If you want to position your company in the Japanese market, you will have to offer content in this language in order to reach readers. What if you don’t know Japanese? Don’t worry, artificial intelligence knows all languages ​​perfectly.

At Narrativa we generate everything from product descriptions to banking communications in several languages ​​so you don’t have to worry about learning Japanese!

• Outperform your competition

The commitment to innovation distinguishes the best companies from the rest. Content automation can be a perfect ally to stand out from the rest of the companies in your sector. Why not bet on automatic content?

Can automatic content work for my company?

Yes. No matter what industry or sector you are in, there is always a solution for you. In this post we give you more details.

How to start automating your content?

Perhaps because of this article you are starting to consider automating content. Do you have data? If so, and you likely do even if you don’t know it, then you already have completed the most important step!

These are some of the questions you have to ask yourself before starting to automate:

• • What do you want to automate? Maybe they are about a basketball game or maybe they are internal reports for your company.
  • Do you have data? Something as simple as an Excel sheet with some raw figures can be automated.
  • Contact Narrativa and test.
  • Find out how your content is performing. Many of Narrativa’s clients see significant improvements in the number of visits to their website and decide to expand their content automation efforts. Maybe your company is next!

You just have to contact us!

About Narrativa

Narrativa is an internationally recognized content services company that uses its proprietary artificial intelligence and machine learning platforms to build and deploy digital content solutions for enterprises. Its technology suite, consisting of data extraction, data analysis, natural language processing (NLP) and natural language generation (NLG) tools, all seamlessly work together to power a lineup of smart content creation, automated business intelligence reporting and process optimization products for a variety of industries.

Contact us to learn more about our solutions!