Narrativa® Navigator for News Automation
How Phone House generated 3,000 mobile descriptions in seconds with Narrativa® Navigator
At Narrativa, we talk a lot about automating content creation for ecommerce—because the results speak for themselves. But how does it actually work in practice?
This real-world success story with Phone House, one of Europe’s leading mobile phone retailers, shows how Narrativa® Navigator can instantly transform a complex content task into a streamlined, scalable process.
Manual writing? Not anymore.
Phone House maintains an extensive online catalog of over 3,000 mobile devices, each requiring a detailed product description to help customers understand key features and make informed purchase decisions. Writing all of these manually was slow, repetitive, and expensive. Every time a new device launched, the process had to start again.
That’s where Narrativa® Navigator comes in.
Enter Narrativa® Navigator: three steps to automation
To automate the creation of product descriptions, Narrativa followed a simple but powerful workflow:
- Structured data: Phone House shared a structured database containing specifications for all their devices.
- Training material: Manually written descriptions served as training examples to teach the AI how to adopt the right tone and writing style.
- Smart processing: The AI extracted key attributes like screen size, memory, and camera resolution, and translated them into natural, customer-friendly descriptions.
No technical jargon. Just clear, concise, user-centric content.
Real AI-generated examples
Take this excerpt for the iPhone 7:
With this Apple phone not only can you take high-quality snapshots with its high-definition camera, but you can also enjoy them on its large screen. It features a 12 MP rear camera and a 7 MP front-facing camera for selfies and video calls. The 5.5-inch display delivers full HD clarity—ideal for browsing your favorite content.
Or this for a Samsung device:
Do you want a high-performance phone? This Samsung offers a powerful camera and a wide-format screen that will win you over instantly. Its 12 MP camera records in 4K, while the 5.5-inch QHD screen ensures an immersive multimedia experience. It’s durable, dual-SIM, and water-resistant—ready for whatever your day brings.
How does Navigator know what’s “Large” or “Small”?
Narrativa® Navigator uses machine learning to group specifications into intuitive categories. For instance, it classifies phones with 4-inch screens as “small” and 6+ inch screens as “large.” That way, users get relatable, subjective language—without needing to parse technical details.
Automation with editorial oversight
While Narrativa® Navigator generates the text, a human editor remains in the loop to validate and ensure quality control. Plus, the system is built for continuous learning—so as new models launch or style preferences evolve, the AI adapts accordingly.
Results that scale
With Narrativa® Navigator:
- 3,000 product descriptions were generated in seconds
- Ongoing updates are automatically handled
- SEO-optimized, human-friendly text is maintained throughout
For The Phone House, this means less time on repetitive tasks and more time for strategic marketing.
In summary
Narrativa® Navigator didn’t just solve a problem—it transformed the way Phone House handles product content. With AI handling the volume, consistency, and language quality, their team can focus on what matters most: serving their customers.
