Narrativa® Navigator for News Automation
How STC and Intigral bring world-class sports content to millions—powered by Narrativa’s AI
Saudi Telecom
Saudi Telecom Company (STC), the largest telecommunications provider in Saudi Arabia, has been leveraging Narrativa® Navigator platform to revolutionize how sports content is created and delivered. For the seventh consecutive year, STC and its media arm, Intigral, continue to use Narrativa’s cutting-edge AI to bring real-time match summaries, previews, and videos to millions of football fans across the MENA region.
A long-term commitment to innovation
STC’s digital entertainment brand, Intigral, has positioned itself as a leader in the regional sports and media landscape. In partnership with Narrativa, STC ensures fans of the Saudi Pro League and global competitions such as the Premier League, LaLiga, and Serie A receive engaging, high-quality, AI-generated sports content at scale.
From matchday previews to instant recaps
Narrativa’s AI platform generates personalized match previews, real-time summaries, and post-match videos. For every game, the system pulls from structured sports data to create engaging narratives that include player statistics, match history, predicted outcomes, and more. This automation reduces production time from hours to seconds, ensuring STC delivers content faster than ever.
Narrativa content powers MENA’s top sports platform
With millions of fans tuning in, Intigral’s streaming and sports coverage is a central entertainment hub in the region. Narrativa helps STC stay ahead of the game with:
- Automated sports journalism: covering match previews and summaries for multiple leagues.
- Scalable video content: generated from the same structured data used in written narratives.
- Multilingual capabilities: enabling content localization across the Arabic-speaking world and beyond.
Two key use cases in action
Saudi Pro League Coverage
From Cristiano Ronaldo to Karim Benzema, STC delivers match insights and player highlights instantly, matching the league’s global ambitions.
Global Football Integration
Narrativa’s platform supports STC’s coverage of major international tournaments, ensuring consistent, timely, and accurate content that boosts fan engagement.
AI for fan engagement
Narrativa’s platform acts as an editorial assistant—allowing STC’s content teams to focus on creativity and strategic storytelling. With SEO optimization and social media-ready outputs, the AI ensures that content performs well across all digital channels.
The result: impact at scale
- 7 years of collaboration
- Thousands of matches covered annually
- Millions of fans reached
- Multiple languages supported
- Dozens of championships automated
STC’s trust in Narrativa’s platform exemplifies how leading telco and entertainment players can scale their content operations using AI—meeting modern audience expectations while optimizing production.
