Narrativa® Navigator for News Automation
How Atolls automated 100,000+ product descriptions with Narrativa® Navigator
Atolls, an European leader in ecommerce marketing and rewards, faced a daunting content challenge: how to generate over 100,000 unique product descriptions—fast, accurately, and in the brand’s tone of voice. That’s where Narrativa came in. Advertising at scale: AI Meets marketing content
Artificial intelligence isn’t just revolutionizing science and healthcare—it’s transforming advertising too. One of the biggest hurdles in marketing today is content production. Whether it’s banner copy, promotional emails, or ecommerce listings, the volume of text required can quickly overwhelm even the most seasoned content teams.
Atolls turned to Narrativa’s Generative AI platform to solve this bottleneck.
From raw data to marketing copy
Narrativa’s platform took Atolls’ structured promotional data—brand names, offers, conditions—and transformed it into grammatically perfect, high-variability marketing messages ready for email, web, and mobile.
Examples:
- Input: NBA Store – 20% OFF
- Output: Use this NBA Store discount code and get 20% off your orders.
- Input: Photobook UK – 50% off when you spend £50
- Output: Get 50% off orders over £50 by using this Photobook UK discount code.
The result: more than 100,000 descriptions generated automatically and instantly deployable.
How it works: fine-tuned GPT-4 for advertising
Narrativa built a custom model based on GPT-4 for Atolls using advanced Natural Language Generation (NLG) techniques:
- Fine Tuning
Atolls wanted every promo description to begin with a capitalized word. Narrativa trained the model to understand and consistently apply this stylistic rule—ensuring brand consistency at scale.
- Paraphrasing & Variability
To avoid repetitive content, the AI rewrote offers in multiple styles and tones—ensuring no two descriptions felt identical.
- Data Enrichment
GPT-4 didn’t just convert raw data into sentences—it interpreted it. For example, instead of just stating a percentage discount, it contextualized the offer for user readability.
Industrial-grade reliability
Behind the scenes, Narrativa’s infrastructure guaranteed:
- 99.99% Availability with built-in system redundancy.
- Automated quality checks that flag non-conforming outputs.
- Custom alerts and real-time reporting to track success and continuously improve results.
Real impact. Real efficiency.
- 100,000+ marketing texts generated
- 70% reduction in content creation time
- 100% alignment with brand tone and style
- Massive cost savings compared to manual production
Redefining content operations in e-commerce
With Narrativa, Atolls not only met a seemingly insurmountable content challenge but set a new benchmark for ecommerce automation. Their team now focuses on strategy and performance—while AI handles the heavy lifting.
