Creating relevant content is essential for users to be interested in our website. If we don’t have regularly updated content to inform our visitors, our website may be consigned to oblivion. These are 6 benefits of automating your gaming content.

6 benefits of content automation

The legalization of online gambling including traditional sports betting and eSports betting has inevitably increased the amount of data being generated, which has augmented the need for data to be interpreted and appropriated. Narrativa’s technology helps these organizations maximize the potential of their data in several ways:

1. Increase revenue

It’s simple: the more users visit your website, the more revenue you will get. It is an easy premise that all gaming sites look for, but it is not so easy to achieve.

Narrativa not only automatically transforms data and insights into relevant marketing and promotional communications, but also automatically generates long-tail content, such as articles, to increase organic traffic and offer additional contextual information that drive web traffic.

2. Increase your daily active users and the amount of time that your bettors spend on your site which allow for more ad revenue to be generated

For example, eSports draw a lot of spectators already, but could solicit an even greater number of eyeballs if more people understood the lightning speed at which events unfold in the game.

3. Improve bettor targeting

Narrativa Insights® uses the most advanced AI clustering models to analyze large volumes of bettor data and improve targeting. NLG-curated commentaries have the ability to gain and retain new viewers and potentially turn them into bettors. All that to say, Narrativa helps you capture bettors and keep them loyal.

4. Increase bettor loyalty and engage them better with real-time stat alerts and other content

Narrativa’s technology could inform you that a bettor likes to withdraw money constantly instead of letting it accumulate; a specific and personalized promotion could be run that targets and encourages the bettor to reach a certain amount before withdrawing—keeping them on your platform longer.

Whether it’s traditional sports betting or eSports betting, Narrativa’s technology also allows you to provide smarter context for bettors using live scores and real-time stat alerts which they’ll appreciate because these offerings help them make faster and more informed betting choices.

5. Decrease costs

Narrativa NLP® uses the most advanced AI language models to generate multiple variations of gambling-oriented calls to action, headlines, etc., to increase conversion. This means, no more money spent on creating manual content!

6. Less time and money spent on creating relevant marketing messaging and inbound marketing content

Narrativa’s technology not only directly assists online gaming companies and online casinos, but also creates huge benefits for the digital communities they create and foster. As an online gaming company or online casino, you know that boosting bettor engagement impacts your bottom line in a positive way.

What content can we generate at Narrativa?

• Sports Betting: long-tail sports betting content to increase organic traffic and acquisition.
• Online Casino: reviews of casino games, jackpots and other long-tail casino content.
• eSports Betting: contextual information they need to place smarter bets, keeping them loyal and on your platform longer.
• Online Poker: personalized content for players, increasing retention, turnover and reactivation.