We’re happy to share some great news—The Objective is now part of our media network!

The Objective is an independent newsroom based in Madrid, Spain, and they’ve built a reputation for challenging the status quo in journalism. With the help of Narrativa® Navigator, they’ll be able to simplify some of their day-to-day content work and spend more time doing what they do best—reporting stories that matter.

Working toward the same goals

Fairness, transparency, accountability—The Objective puts those values front and center. So do we.

Now, with Narrativa® Navigator, they can automate some of the more routine content. Their focus will be on topics like entertainment, general user information, interesting facts, and more. It saves time without taking away their editorial voice or control.

The goal is to harness the power of automated content to scale up production and boost visibility in search engine rankings.

Letting reporters focus on what matters

Repetitive tasks can slow down a newsroom. That’s where automation comes in.

Narrativa® Navigator helps take care of the basics so their team can dig deeper—interview sources, investigate leads, and craft stories that really connect with readers.

And to be clear: this isn’t about replacing journalists. It’s about giving them more space to do their job.

Fits right into their process

Every newsroom works differently, and that’s something we respect. Narrativa® Navigator is built to adapt, not force change.

For The Objective, Narrativa® Navigator fits into their flow, not the other way around. It’s quick, easy to use, and designed to support their work without getting in the way.

“Technology should amplify the values that journalism is built on—not replace them,” said David Llorente, CEO of Narrativa. “Our work with The Objective is a great example of how AI can support editorial teams without compromising their voice or mission. It’s about building tools that respect the craft of journalism while helping it evolve.”

Looking ahead

We’re proud to work with The Objective as they grow. This collaboration shows how smart automation can actually strengthen journalism—not dilute it.

We’re just getting started. Stay tuned!

About The Objective

The Objective is a digital newspaper based in Madrid. It launched in 2013 and covers general news, original reporting, and commentary.

The publication emphasizes integrity, independence, and accountability as core values. Narrativa powers news automation for The Objective Narrativa powers news automation for The Objective