Narrativa, a pioneer in agentic AI and intelligent automation, and Convertr, the enterprise platform for demand generation infrastructure and lead management, have partnered to launch TivaSync, an agentic AI Growth Company focused on regulated industries.

TivaSync brings together AI-powered content development, campaign execution and performance intelligence with Convertr’s enterprise demand generation infrastructure. The partnership connects marketing activity with lead quality, data management and downstream revenue systems, helping B2B organizations create more integrated and measurable growth workflows.

Why B2B marketing needs a more connected approach

B2B marketing and lead management have become increasingly fragmented. Sales cycles are longer, buying teams are larger, buyers conduct more independent research, and organizations often rely on marketing metrics that do not translate directly into revenue.

At the same time, content creation, campaign execution, lead management and sales operations frequently operate across separate teams and technology platforms.

TivaSync was created to address this disconnect by bringing these activities into a more synchronized workflow, with greater alignment around demand generation, lead quality and revenue outcomes.

What is an agentic AI Growth Company?

TivaSync is an agentic AI Growth Company built around the concept of Synchronized Intelligence.

Synchronized Intelligence connects content development, campaign execution and performance insights within a continuous workflow. Rather than treating each stage as a separate activity, insights from campaign performance can inform subsequent content, targeting and execution decisions.

Traditional agencies typically act as intermediaries between brands and marketing platforms. An agentic AI growth model instead uses AI agents and intelligent automation to connect activities across the marketing lifecycle, while maintaining human oversight and enterprise controls.

For organizations in regulated industries, this approach can help increase speed and scalability without separating AI-driven execution from the governance and infrastructure required to manage enterprise marketing operations.

Connecting agentic AI with enterprise demand generation

TivaSync supports B2B marketing and advertising programs from initial market segmentation through content development, campaign execution and performance optimization.

As those campaigns generate demand across multiple acquisition channels, Convertr provides the operating infrastructure for managing lead data before it enters CRM and marketing automation systems.

Convertr connects, validates, standardizes, enriches and routes lead data, giving enterprise organizations a consistent way to manage demand generation across channels, suppliers, markets and downstream systems.

Because Convertr operates independently of the campaigns, publishers, enrichment providers and downstream technologies it supports, organizations can select the technologies and data providers that best fit their requirements while maintaining consistent controls across acquisition sources.

From AI-powered content to high-quality leads

The partnership connects TivaSync’s agentic AI capabilities with Convertr’s demand generation infrastructure, creating a more integrated workflow between marketing execution and lead processing.

“The partnership between Narrativa and Convertr brings together complementary capabilities across AI-powered content, campaign execution and enterprise demand generation. We aren’t just creating campaigns and content; we are providing AI-generated assets that support the generation and processing of high-quality leads that enrich the marketing and sales environments by reducing the traditional friction of manual processing,” said Genesis Capunitan, CEO at TivaSync.

This combination is designed to help organizations move beyond simply generating more marketing content or leads. Instead, the focus is on connecting content, campaign execution, lead quality and enterprise systems within a coordinated growth model.

Key benefits of the Narrativa and Convertr partnership

Managed services and client delivery

TivaSync supports campaign execution, AI readiness training for teams and technology deployment, helping organizations introduce agentic AI into existing marketing workflows.

Agentic AI-powered campaign execution and content development

AI-powered workflows support the development of assets such as white papers, case studies and performance reports tailored to specific B2B audiences and campaign objectives.

Enterprise demand generation at scale

Convertr connects acquisition activity across campaigns, channels, suppliers and markets into a single operating environment. Independent validation, standardization, routing and consent controls are applied before records enter CRM and automation systems.

Enhanced compliance and security

TivaSync supports the creation and execution of campaigns according to customer requirements, while Convertr applies configurable consent, validation, routing and data controls before records enter customers’ downstream business systems.

Operational visibility

Convertr maintains an auditable record of processing decisions made within the platform, giving organizations visibility into what was accepted or rejected and which rules were applied. These capabilities complement TivaSync’s campaign performance insights to provide greater visibility across the marketing and demand generation workflow.

Scaling agentic AI for B2B marketing

As B2B organizations adopt more agentic AI-powered marketing workflows, the volume and complexity of content, campaigns and lead data are likely to increase.

Creating content faster is only one part of that transformation. Organizations also need the infrastructure and controls required to manage the resulting demand consistently across channels, markets and enterprise systems.

TivaSync enables organizations to develop content and support campaign execution at greater speed, while Convertr provides the independent data controls, operating infrastructure and system connectivity required to manage enterprise demand generation at scale.

Together, these capabilities create a more connected model for agentic AI, B2B marketing and enterprise demand generation, particularly for organizations operating in complex and regulated environments.

About the partnership

Narrativa, TivaSync and Convertr operate as independent businesses, with each company retaining responsibility for its respective products and services.

Narrativa provides the agentic AI technology platform and capabilities that power TivaSync’s AI-driven workflows. TivaSync applies this technology to content development, campaign execution and performance optimization, while Convertr independently provides the infrastructure, data controls and connectivity supporting enterprise demand generation.

Read the full press release here.