Accelerate the Potential of Your Business: Why Choose Narrativa Over ChatGPT

“ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness. It’s a mistake to be relying on it for anything important right now.”
– Sam Altman (Creator of ChatGPT and OpenAI CEO)

Generative AI is all the rage, with numerous platforms now offering automatic content creation; but not all are made equal. The most well-known, ChatGPT, has a definitive ceiling. While it is quite efficient at tasks such as translation and problem-solving, it does have several limitations that the Narrativa Generative AI Platform was specifically built to address and is therefore a better choice for your business. Let’s explore why you should choose Narrativa over ChatGPT to accelerate your business’s potential.

ChatGPT doesn’t create lengthy structured content particularly well. Narrativa does.

With ChatGPT, you should really only be requesting bite-sized pieces of content. Why? When prompts are excessively lengthy or incorporate an extensive array of parameters, ChatGPT faces considerable difficulty in generating relevant responses. In such instances, there is a heightened risk that ChatGPT might veer off track and begin fabricating text (this is called hallucinating), which significantly diminishes its utility for businesses that place a premium on precision and accuracy in the content they seek. 

• Narrativa: A solution that combines structured content templates alongside multiple generative AI prompts to facilitate the iterative creation of full-length contextually appropriate narratives at scale—all driven by the input data that you provide.
• ChatGPT: Suffers from hallucinations and works best when you keep your requests succinct and focused.

ChatGPT doesn’t commit to not using your data to train its AI. Narrativa does.

In business, you must keep any and all internal and customer data secure. At Narrativa, we have stringent data protection policies and prioritize our clients’ privacy. In contrast, ChatGPT may use your data to train its AI models.

• Narrativa: Narrativa prioritizes data privacy and security, and has implemented robust measures such as encryption, access controls, and compliance in accordance with data privacy regulations, including GDPR. Your proprietary data remains confidential and is accessible only to authorized users, reflecting our commitment to privacy, security, and compliance.
  
• ChatGPT: Data may be used to train AI models.

ChatGPT is a chatbot. Narrativa is a fully-loaded content automation powerhouse.

The level of content customization you can achieve with ChatGPT is minimal. Moreover, you can’t self-publish your content directly from the software. In contrast, Narrativa’s content can be published through a scheduler.

• Narrativa: Empowers users with complete A to Z automation workflows. Delivers editable and fully customizable content pieces through a proprietary CMS that, in turn, integrate with your endpoint (e.g. website) via an API for automatic and seamless publication. Simply upload a dataset, apply mathematical or AI functions to manipulate and enhance those data, build out a template that incorporates the transformed data points, and publish. It’s really that easy!
• ChatGPT: Best used to create and refine one-off pieces of content. Enter a prompt, get a response and get ready to Ctrl+C/Ctrl+V!

ChatGPT doesn’t automate content creation at scale. Narrativa does.

ChatGPT doesn’t allow you to generate content at a large scale. Full stop. As a chatbot, you can provide ChatGPT a singular prompt and receive a singular response. However, the Narrativa Generative AI platform enables you to scale your content production by iterating with multiple prompts. No automation workflow is truly powerful unless you use it at scale; Narrativa helps you accomplish this in spades.

• Narrativa: Allows for the generation of structurally templatized, but syntactically varied content at scale.
  
• ChatGPT: Not designed to generate more than one output at a time nor intelligently replicate structured content over and over. (No scaling.)

ChatGPT doesn’t securely integrate proprietary and third-party data to automatically generate content at scale. Narrativa does. (And in any format or structure, we might add)

Data come in all sorts of formats and Narrativa can pre-process them all for proper ingestion into its platform. From public or private third-party data sources to APIs, databases, and more, the Narrativa Generative AI Platform can handle what you throw at it. Data points can then be utilized directly within prompts in “plug and play” fashion for deeper context and quicker content rendering.

• Narrativa: Ingests any type of data and applies statistical models as well as many AI/ML models (including OpenAI models) to perform mathematical and data formatting functions. Uses data within prompts to scale content fast.
• ChatGPT:  Doesn’t allow for data points to be mapped directly into prompts in “plug and play” fashion.

ChatGPT doesn’t analyze data nor offer data references. Narrativa does.

ChatGPT doesn’t analyze data nor offer data references, so it can’t ensure 100% accuracy. This is in contrast to the Narrativa platform, which uses a wealth of statistical models.

• Narrativa: Provides advanced data analysis allowing users to process large datasets. Some of the statistical models used in its generative AI platform include clustering (Random forest, K-means, etc.), standard deviation, streaks, trends, outliers, highest and lowest values, percentage change, absolute value change, statistical hypothesis tests, and even more ad-hoc functions.
• ChatGPT: Very weak data analysis capabilities.

ChatGPT isn’t built for businesses. Narrativa is.

You know where we’re going with this point by now. ChatGPT is simply not a tool that was built with businesses in mind. Pharmaceutical companies, for example, find it difficult to generate and implement outputs created with ChatGPT due to the level of complexity required as well as the data privacy concerns. On the other hand, Narrativa designed its generative AI platform to cater to the precise needs of businesses seeking rapid content scalability. This platform leverages Narrativa’s extensive experience in the areas of life sciences, marketing, finance, and media to address specific enterprise use cases.

• Narrativa: If you need to automatically publish templatized content that integrates and references respective data from one content piece to the next, look no further!
• ChatGPT: A spectacular tool for generating one-off pieces of content, but with its lack of automation and scaling capabilities, likely not a viable solution for businesses that need a growth-enabling partner like Narrativa.

About Narrativa

Narrativa is an internationally recognized generative AI content company that believes people and artificial intelligence are better together. Through its proprietary content automation platform, teams of all types and sizes are empowered to build and deploy smart composition, business intelligence reporting, and process optimization content solutions for internal and external audiences alike. 

Its tech stack, consisting of data extraction, data analysis, natural language processing (NLP), and natural language generation (NLG) tools, all seamlessly work together to produce content quickly and at scale. In this way, Narrativa supports the growth of businesses across a variety of industries, while also saving them both time and money. Accelerate the potential with Narrativa.

Contact us to learn more about our solutions!