Samsung Next launched the first edition of its Synthetic Media Landscape study, offering a global overview of advancements in synthetic media. In this comprehensive analysis, the South Korean innovation hub highlights Narrativa as one of the most innovative companies in the field of generative AI.

What is synthetic media?

The term synthetic media refers to content generated using artificial intelligence technologies—ranging from voice synthesis and image creation to fully digital experiences. While public discourse often emphasizes the risks of these technologies, Samsung Next refocuses the conversation by recognizing the positive contributions of companies that are responsibly leveraging generative AI to transform industries.

A diverse landscape of innovators

The study features 158 companies across key domains such as voice recognition and synthesis, music and sound, image, video, video games, avatars, mixed reality, consumer protection, and generative AI.

Powering innovation with Narrativa® Navigator

At the center of Narrativa’s innovation is Narrativa® Navigator, our proprietary generative AI platform that helps organizations automate content generation at scale. From producing real-time financial and sports news to powering large-scale content ecosystems in e-commerce, Narrativa® Navigator offers end-to-end automation tailored to enterprise needs.

Transforming media and marketing with generative AI

Narrativa has also made a significant impact in the media and marketing space. We’ve partnered with world-renowned outlets such as The Wall Street Journal, Infobae,  Atolls, among others, to deliver dynamic, personalized, and high-volume content using generative AI. Whether it’s creating engaging editorial stories or scaling branded marketing assets, Narrativa® Navigator empowers media and marketing teams to streamline content production and personalize communication across channels.

Can generative AI be used for regulatory submissions?

Narrativa® Navigator is specifically built to support pharma and biotech companies by automating time-consuming regulatory tasks. It enables teams to accelerate documentation workflows, reduce operational burdens, and bring life-saving treatments to market more efficiently.

Discover the future of generative AI

Samsung Next’s Synthetic Media Landscape study brings visibility to pioneering companies reimagining how content is created, personalized, and distributed using generative AI. The report includes detailed profiles of 50 standout companies, real-world case studies, and a forward-looking exploration of ethical implications.

Want to learn more?

You can download the study here. It’s a valuable resource for discovering cutting-edge AI solutions and identifying future partners to help digitally transform your organization with generative AI.