At Narrativa, we often speak about automatic content generation for e-commerce and how this can free up companies from the most repetitive tasks. But how do we do it?

Using this real-life case study, we’ll show you how we can digitally transform companies with our artificial intelligence system.

Would you want to write 3,000 manual descriptions?

The company Phone House, one of the largest mobile phone retail chains in Spain, displays the product characteristics of all their mobile phones on their website to help their customers understand and differentiate between the devices. Up until now, these product descriptions have been written manually.

However, considering that Phone House has a catalog of more than 3,000 mobile phones for sale, creating such a large number of descriptions manually is arduous and time-consuming work. In addition, these descriptions need to be constantly updated when new products or product lines are introduced.

Narrativa® Navigator gets to work

Companies need the descriptions of their products to integrate SEO best practices in order to score highly in Internet search engine rankings and writing all the descriptions by hand requires a lot of effort. So, what is the solution?

This is where Narrativa® Navigator comes in. Narrativa’s generative AI can make this type of work easier for companies by following these three ‘simple’ steps:

1. Phone House provides us with a database of characteristics of all 3,000 phones in its catalog.
2. The original hand-written descriptions give us a body of data which we can use as a basis to train our AI. Generative AI lets us find and extract relevant information such as themes, expressions and writing style.
3. Narrativa® Navigator elaborates on the descriptions and uses Machine Learning (ML) algorithms to identify the weight of the mobile, the screen size, memory capacity, etc.

This makes the descriptions more natural sounding, providing useful information to the reader without using technical terms.

Narrativa® Navigator classifies 3,000 mobile phones

One of the biggest concerns about using a machine rather than a human to generate these descriptions is making sure they sound natural, but actually Narrativa® Navigator is able to provide information that is even more user-friendly.

Let’s take the example of the iPhone 7:

With this Apple phone not only can you take high-quality snapshots with its high-definition camera, but you can also enjoy them on its large screen.
It has a high resolution 12 MP main camera, with an f/1.8 aperture and a video resolution of 4K (3840×2160) pixels…
…

Do not forget that an automation editor supervises and generates the text so that everything is perfect.