Serve up better content for tennis audiences using Narrativa’s automated content

Are you looking forward to the clay season? Roland Garros is fast approaching and everyone wants to know if Nadal will lift his 14th trophy in Paris. Would you like to offer your readers more tennis content (Grand Slams, Masters 1000, ATP 500) but think it is cost prohibitive or difficult? Well, we have the ideal solution for you: automatically generated content that delivers an array of statistics relevant to your audience. Serve up better content for tennis audiences using Narrativa’s automated content.

Tennis 101

Tennis is classic. It’s one of the most followed sports today and it brings together fans from around the world. Tournaments are held throughout the year, from January to December, on all continents. A week on the calendar doesn’t go by where we can’t see players giving it their all on the court. In addition, there are four highly publicized annual tournaments (that even casual fans watch) called Grand Slams. They are:

• The Australian Open
• Roland Garros
• Wimbledon
• The US Open

Even if you’ve never picked up a racket yourself before, watching every shot fills you with excitement. Sure, the men’s “Big Three” (Federer, Nadal and Djokovic) are all trying to set historic records, but the next generation (Medvedev, Tsitsipas, Zverev, Rublev, Alcaraz) are proving that they have what it takes. In women’s tennis, there’s a lingering question on everyone’s minds: Who can topple Barty?

Tennis is also a sport with miles of statistics and there’s so much to breakdown from matches won and service efficiency to backhand shots and forehand! This provides a solid basis on which we can generate a narrative. Narratives are easily digestible NLG match previews or match summaries that provide readers and bettors with the appropriate information used to understand the game better and make smarter bets. NLG, or natural language generation, simply means that these narratives are produced by AI in a language that reads naturally to humans.

Take a look at an example:

Rafael Nadal vs. Daniil Medvedev – Australian Open 2022 Final

Are you ready for one of the most epic matches in recent memory? Rafael Nadal and Daniil Medvedev will meet in Australia where history will no doubt be made. Will the Spaniard get his 21st Grand Slam title beating Federer and Djokovic or will it be the Russian who wins his second major title? Are you ready? Keep on reading to make sure you have all the information that you need at hand to place the best bets!

The contenders in the Australian Open final are Rafael Nadal (ES) and Dannil Medvedev (RUS). Both players will meet at the Rod Laver Arena in Melbourne next Sunday, January 30 at 7:30 p.m. (local time).

Nadal and Medvedev have competed in the past on the ATP Tour. They have faced each other four times since 2019 and Nadal has won three times. It’s also the second time they’ve met in a Grand Slam final (Rafa won the US Open in 2019).

How did they get here?

The Spanish Rafael Nadal is ranked number 5 per ATP and has won 90 singles titles throughout his career, including 20 Grand Slams. Here are just some of his stats for this year alone:

• Aces: 60
• Double faults: 44
• 1st Serve: 64%
• 1st Serve Points Won: 77%
• 2nd Serve Points Won: 55%
• Break Points Faced: 52
• Break Points Saved: 71%
• Service Games Played: 158
• 1st Serve Return Points Won: 33%
• 2nd Serve Return Points Won: 53%

For his part, the Russian Daniil Medvedev is number 2 in the world and is showing us what he’s made of. He’s won 13 singles titles including one Grand Slam. This is where he’s at for 2022:

• Aces: 153
• Double faults: 52
• 1st serve: 66%
• 1st serve points won: 79%
• 2nd Serve Points Won: 54%
• Break Points Faced: 75
• Break Points Saved: 73%
• Service Games Played: 194
• 1st Serve Return Points Won: 31%
• 2nd Serve Return Points Won: 52%

Things look pretty evenly matched, right?

What are the odds?

Currently, the Russian player Daniil Medvedev is the favorite to win with a 64% probability against Rafa’s 36%.

Benefits of our tennis AI-generated content

• Increase your revenue
• Increase your daily active users and the amount of time that your bettors spend on your site, allowing for more ad revenue to be generated
• Improve bettor targeting
• Increase bettor loyalty and engage them better with real-time stat alerts and other content
• Less time and money spent on creating relevant marketing messaging and inbound marketing content
• Decrease costs

Automated content for all sports

At Narrativa we don’t just cover tennis. Narrativa NLG automatically generates any type of sports content by converting data into news packed with stats in the form of both game previews and post-game recaps. Narrativa’s real-time sports alerts also keep your customers engaged. We cover:

• Football
• Baseball
• Soccer
• Hockey
• Basketball
• Cricket
• Horse racing
• And more!

Contact us to upgrade your content game! If you prefer, you can book a demo and we’ll be happy to dive into greater detail. If you aren’t sure how automatic content could help your company, let us lead the way!

About Narrativa

Narrativa is an internationally recognized business intelligence company that uses its artificial intelligence and machine learning platform to build and deploy natural language content solutions for enterprises. Its proprietary technology suite, consisting of data extraction, data analysis, natural language processing (NLP) and natural language generation (NLG) tools, all work together seamlessly to power a lineup of smart content creation, reporting automation and process optimization products. 

Contact us to learn more about our solutions!