UK Tote Group joins Narrativa as a new client
UK Tote Group joins Narrativa as a new client
New Partner
New Partner
New Partner
By Sofía Sánchez González
Generative AI has come to enhance the world of betting in amazing ways and more and more companies are noticing it. At Narrativa Betting Services, we started the fall season with incredible news from the United Kingdom: UK Tote Group joins Narrativa as a new client.
About UK Tote Group
UK Tote Group has been the United Kingdom’s prestigious leading pool betting operator since 1928. They are a group of racehorse owners and breeders who are passionate about the sport of racing, backed by people across the discipline who own and train over 1,000 horses worldwide.
Their main goal is to secure British racing’s finance for generations to come through a revitalized Tote.
Artificial intelligence racing alerts to benefit the user
Narrativa Betting Services has developed a real-time AI-driven alert system for Tote Group’s Twitter profile.
What does the Narrativa Betting Services machine learning algorithm do? UK Tote Group was looking for an artificial intelligence system that allowed them to automatically create snippets of betting performance. In an instance where tote dividends are paid more than the fixed odds dividends, Narrativa Betting Services creates a message like the one shown below.
Cariad wins the 1:20 @LingfieldPark and Tote Trifecta has paid more than two times the Tricast. If you bet the 1,2,3 at tote.co.uk you got £163.065 versus just £77.75 with the bookies’ Tricast! #totepaysmore. pic.twitter.com/OkTPHXQb25
— Tote (@ToteRacing) February 24, 2023
It is a machine learning service available 24 hours a day covering all of UK and Ireland horse racing meetings. Tote automatically publishes these snippets on Twitter to promote their brand and the benefits of tote betting versus fixed odds betting.
This is just one example of how artificial intelligence and machine learning can enhance the generation of betting promotions and offers, as well as help users make the best decisions with the information available.
Benefits of our horse racing AI-generated content
At Narrativa Betting Services, we also create artificial intelligence previews of the best horse racing events around the world with relevant information. This automated content has the following benefits:
- Increased revenue
- Increased daily active users and the amount of time that bettors spend on sites allowing for more ad revenue to be generated
- Improved bettor targeting with artificial intelligence
- Increased bettor loyalty and engage them better with real-time stat alerts and other content
- Less time and money spent on creating relevant marketing messaging and inbound marketing content
- Decreased costs thanks to the help of artificial intelligence
About Narrativa
Narrativa® is the global leader in generative AI content automation. Through the no-code Narrativa® Navigator platform and the collaborative writing assistant, Narrativa® Sidekick, organizations large and small are empowered to accelerate content creation at scale with greater speed, accuracy, and efficiency.
For companies in the life sciences industry, Narrativa® Navigator provides secure and specialized AI-powered automation features. It includes complementary user-friendly tools such as CSR Atlas, Narrative Pathway, TLF Voyager, and Redaction Scout, which operate cohesively to transform clinical data into submission-ready regulatory documents. From database to delivery, pharmaceutical sponsors, biotech firms, and contract research organizations (CROs) rely on Narrativa® to streamline workflows, decrease costs, and reduce time-to-market across the clinical lifecycle and, more broadly, throughout their entire businesses.
The dynamic Narrativa® Navigator platform also supports non-clinical industries such as finance, marketing, and media. It helps teams drive measurable impact by creating high-quality, scalable content on any topic. Available as a self-serve SaaS solution or a fully managed service, built-in AI agents enable the production, refinement, and iteration of large volumes of SEO-optimized news articles, engaging blog posts, insightful thought leadership pieces, in-depth financial reports, dynamic social media posts, compelling white papers, and much more.
Explore www.narrativa.com and follow on LinkedIn, Facebook, Instagram, and X. Accelerate the potential with Narrativa®.
