Welcoming El Imparcial as our newest client

Good news! At Narrativa we are delighted to announce that we have a new client. The Mexican media outlet El Imparcial has trusted us to generate automated news on sports, entertainment and finance. Welcoming El Imparcial as our newest client!

In this post we explain what our collaboration consists of.

About El Imparcial 

El Imparcial is a reference media outlet in Mexico and Latin America. It was founded in 1937 and since then it has informed northern Mexicans of the most relevant news in the region. Now, in the digital age, it has an online version with the name of ‘imparcial.com‘.

The followers of El Imparcial number in the thousands on social networks, where the newspaper reports on what is happening in the world. El Imparcial’s profile on Twitter has more than 140,000 followers.

Narrativa’s automated content is a perfect complement to the medium. We would be happy to tell you what it consists of.

Automated content on sports, finance, entertainment…

Artificial intelligence is an accompanying tool for journalists, in no way a substitute. The content generated by Gabriele is focused on several sectors:

• Sport:

Soccer is the king sport in the Latin American continent. That’s why readers demand to know the best information about their team’s last game. At Narrativa we generate chronicles of all the matches, and here you can see an example:

• Entertainment

The entertainment sector has not stopped growing in recent years; much more due to the pandemic. A few years ago we only had Netflix, now we have HBO Max, Disney+, Amazon Prime Video, etc. Also, previously, we could only listen to music on Spotify, now we have Apple Music, YouTube Music, Soundcloud and much more.

With all of this main content comes a lot of supplemental content, like written album reviews or rankings of the most popular shows/songs. These articles drive traffic to a variety of websites.

But creating daily or weekly articles on the latest trends is repetitive and exhausting work; a job that we cannot simply assign to a journalist or writer because it would be endless.

The solution? Narrativa’s automated content! We can create articles on all of these topics (and for every country in the world!).

In addition, in Narrativa we generate articles about the most popular photos on Instagram automatically.

Here is an example:

• Finance and cryptocurrencies

Who hasn’t heard of cryptocurrencies lately? Whether it’s because of the experiment in El Salvador or the rise and fall of Bitcoin, we constantly hear news related to the digital currency these days. Everyone wants to know the latest news about it, so this content gets a huge audience.

Here are some examples:

More and more clients trust Narrativa

Thus, the journalists of El Imparcial will be able to focus on the in-depth journalism that they have practiced in recent years, leaving aside more manual tasks.

More and more customers are relying on Narrativa and automated content to complement their article offerings. We can generate news on any topic. 

About Narrativa

Narrativa is an internationally recognized content services company that uses its proprietary artificial intelligence and machine learning platforms to build and deploy digital content solutions for enterprises. Its technology suite, consisting of data extraction, data analysis, natural language processing (NLP) and natural language generation (NLG) tools, all seamlessly work together to power a lineup of smart content creation, automated business intelligence reporting and process optimization products for a variety of industries.

Contact us to learn more about our solutions!