In just a short period of time, ‘Generative AI’ has gone from being largely unknown to the public to an indispensable technology that accompanies us in our daily lives, helping with our most routine tasks. And this year, it seems it will continue in the same direction: here are five trends in generative AI.

• Human-Generative AI co-creation

Generative AI, or GenAI for short, will not replace people, but will instead be used as a creative tool. It will serve as an instrument to produce visionary writing, expressive art, and many other creations. The scope of applications for GenAI is immense as well,from Marketing & E-commerce where SEO is paramount to Life Sciences, to automate regulatory submissions.

GenAIwill collaborate not only with humans, but also with other technologies related to cybersecurity or finance.

• Improved interfaces

A key factor for the adoption of GenAI is how easy it is to interact with the artificial intelligence system. And companies are taking this into account: from Runway for image generation to Luzia as a personal assistant.

Content platforms must be simple and clear, but above all, intuitive. No matter how advanced the technology is, if the user doesn’t know how to navigate the platform, it will be hard for them to want to use it again. That’s why no-code platforms will thrive in 2025.

• Integration with real-time data

One of the issues bogging down GenAI systems in the recent past was that the data being referenced in outputs was not current, meaning outdated information may have been present in articles, reports and answers created by GenAI. However, this is changing. Platforms and systems, such as ChatGPT are increasingly enabling dynamic answers to the questions asked of it, citing links where the information was found on the web. And similarly, content automation platforms, such as Narrativa’s, have the ability to reference current data for more accurate context within generated content—which is a total improvement and game changer for financial, sports, or weather news.

• Personalization

GenAI enables the analysis of large volumes of data in real-time to identify user behavior patterns. Therefore, companies will use Generative AI to further personalize their marketing. With this technology, they will be able to offer real-time recommendations, dynamic content, immersive experiences, and personalized customer service.

• More sustainable AI models

Believe it or not, artificial intelligence models leave an impact on the planet. Just their training consumes enormous amounts of energy, leaving a large carbon footprint. In 2025, the trend will shift towards smaller models that consume less energy without sacrificing quality.

About us

Narrativa® is an internationally recognized generative AI content automation company that believes people and artificial intelligence are better together. Its user-friendly content automation platform, equipped with built-in AI agents, empowers teams of all types and sizes to create and deploy smart composition, smart business intelligence reporting, and smart process optimization content solutions for internal and external audiences alike. Narrativa® helps teams produce content quickly and at scale, all while supporting growth across a variety of industries by saving businesses time and money. Accelerate the potential with Narrativa®.

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