From Data to Story with Narrativa NLG

The word “data” is constantly present in our day-to-day. “Big Data,” “Data-driven,” and “Data Analytics” are some of the common phrases that we hear in the business world today, not to mention on social media, online news and in conversations between friends… Here’s how we do ‘From Data to Story’ with Narrativa NLG.

Why does the word “data” conjure up so much interest? Data is a set of values ​​with quantitative or qualitative variables about one or more people and objects. They are now ubiquitous and absolutely essential in business decision-making and a myriad of other areas. 

But not everyone is clear about how to read data; and it’s not easy. On average only 20% of the workforce accurately understands what data dashboards and reports say. That means 80% of the team is misunderstanding the information and most likely heading in the wrong direction. Everything changes with the generation of natural language. Data is the new oil and we must all take advantage of it!

Storytelling

The best way for human beings to understand a concept is through a story, not with an Excel table. We love stories; from our earliest childhood memories to entertaining our families and friends, we both listen to and tell stories as a way to better communicate and convey our emotions.

How does this apply in the business world though? We all know that consumers can generate trillions of data points now-a-days, but many are forgotten because they aren’t fully utilized to their greatest potential. 

From data to a story: 5 steps

Let’s take this chart for reference:

1.We have all this amalgam of data rendered meaningless as it can’t be understood by you or your employees without proper processing.

2.Data are structured into groups so we can work with them.

3.Our data are organized so we can take stock of the building blocks that we’ll use to tell the story.

4.Data are assembled into the core components of what will become the narrative; you can think of this as the “rough draft.”

5.Now the data are presented in a fun and graphic way, communicating a polished story that is relatable to employees and helps them make smarter decisions.

What can we do in Narrativa for your company data?

One of the Narrativa’s biggest competitive advantages is that you don’t even have to understand your own data: our technology does it all for you. By means of statistical methods and machine learning we enrich the original data by generating “qualifying” data from numerical variables. For example, in weather reporting, the algorithm can give us a basis for saying when “it’s cold” instead of “it’s 5 degrees.”

But if you want to see real cases in which we have helped companies with their data, here are some of them:

• Phone House has thousands of phones in its catalog. Each phone has its own data and characteristics, but we of course can’t just give the information to our customers in an Excel table. We created more than 3,000 descriptions that simply and concisely convey the details of each product.

• Coingaming, the world’s most trusted bitcoin gaming brand, wanted to provide its users with as much information as possible before they place bets. It wasn’t enough to just offer them a huge amount of data; it needed to be presented in a refined manner and tell a compelling story. Here you can see some examples.

• Our coronavirus monitoring project seeks to bring clarity to the world with the most relevant data about the pandemic presented in a narrative format including easy-to-understand graphics. 

We have many more examples that can be found on our blog, as well as more details about the technology we use or the latest and greatest in artificial intelligence.

In 2020 alone, we generated more than 8 million narratives, and our artificial intelligence suite knows no limits when it comes to creating stories, so let’s start working on telling your company’s tale today! What will your data reveal?