Harnessing the potential of generative AI in marketing

The world of marketing has seen significant advances in the past decade; many tools, software, and technologies to help augment the efforts of marketing professionals have been continuously introduced at a mind-boggling pace. But with artificial intelligence (AI) and related technologies such as generative AI now in the zeitgeist, the marketing field has been racing to implement the technologies and reap their benefits. In this article, we will explore the potential of generative AI in three domains related to marketing: Product descriptions, advertising messages, and customer interactions. Harnessing the potential of generative AI in marketing.

Product descriptions and generative AI

Product descriptions are a type of marketing copy that tells consumers how a product can benefit them. In other words, it describes the unique characteristics and features and how these features could serve their needs. Traditionally, this job was about creating lengthy generic text that was mostly copied between products in the same category. With the advent of generative AI, compelling descriptions that directly communicate the value of products are created and modified within just a few minutes!

Generative AI can even create personalized product descriptions tailored to each customer, improving purchasing outcomes. In this context, generative AI and related technologies could help scan the buying behavior, preferences, purchasing history, and other factors to draft product descriptions that communicate how a particular product could offer potential value on its own or even when utilized alongside previously purchased complementary products. This way, customer engagement, and the shopping experience are significantly improved. Furthermore, generative AI can optimize product descriptions for various search engines by analyzing search patterns, keywords, and other factors that could help improve the visibility and discoverability of the product.

Using generative AI in advertising messages

Creating effective advertising messages is one of the most important activities for marketers. This is because such messages could help potential buyers understand the value of a product or service and convince them to become customers. Traditionally, many of the advertising messages relied on generic text that was mass communicated to audiences without considering variations between individual preferences. With generative AI, this is no longer an issue.

Generative AI and related technologies scan large volumes of data pertaining to individual customers to understand their needs, buying behavior, and much more. This way, generative AI can create compelling messages that resonate more deeply. For example, a travel agency could utilize generative AI technology to create personalized advertising for a customer about a travel destination that they know their consumer wants to visit, conscious of their specific budget and time constraints. Additionally, generative AI can help stakeholders involved in marketing and promotional activities to create compelling advertising messages optimized for various social media platforms.

Generative AI and customer interactions

Traditionally, customer support and interactions were, in many cases, built on fixed scripts and responses to questions. Moreover, Generative AI can enhance customer interactions in many different ways. For example, chatbots powered by generative AI technologies can provide 24/7 customer support, reply to inquiries, handle customer complaints, and much more! All of this is done in a personalized and timely manner that does not only improve the customer experience, but also that of customer support staff.

When taken together, we can see that the potential of generative AI and related technologies in marketing is significant. It shows how the use of AI could support companies in enhancing their customer experience across multiple levels and, in turn, drive their sales up.

How can Narrativa help?

If you are a marketing company, an advertising firm, an e-commerce platform, or a communications agency, Narrativa’s generative AI technology is definitely for you! Companies that have utilized our solutions have seen a significant increase in their organic traffic, conversion rates (up to 250%), and much more!

About Narrativa

Narrativa is an internationally recognized B2B content services company that believes people and artificial intelligence are better together. Through its proprietary generative AI content automation platform, teams of all types and sizes are empowered to build and deploy smart composition, business intelligence reporting, and process optimization content solutions for internal and external audiences alike. 

Its tech stack, consisting of data extraction, data analysis, natural language processing (NLP), and natural language generation (NLG) tools, all seamlessly work together to produce content quickly and at scale. In this way, Narrativa supports the growth of businesses across a variety of industries, while also saving them both time and money. Accelerate the potential with Narrativa.

Contact us to learn more about our solutions!