June 15, 2022

Score more runs with cricket audiences using Narrativa’s AI content

By Sofía Sánchez González

Surely as a cricket fan, on many occasions, you have not found the content you were looking for on your favorite team. Many media outlets or web pages do not have information about cricket leagues around the world, but at Narrativa we can change this and offer both previews and summaries containing important stats. Score more runs with cricket audiences using Narrativa’s AI content.

Cricket 101

For all those who do not know much about this sport, we will give you some information that will be of interest to you. Cricket is a popular sport in South Asia, Australia, the UK, South East Africa and even the West Indies. The public’s fondness for this sport is well known and it is there that we find very competitive national teams such as the Australian Men’s cricket team or the India national cricket team. They all play for the International Cricket Council (ICC).

Cricket has fans in all parts of the world: 2.5 billion spread across more than 180 countries. In fact, when the 2019 World Cup started, search interest in cricket increased by 37%. There is interest in cricket and these numbers show it, so the market niche is big.

In Narrativa we cover the most important leagues worldwide:

Curiously, cricket has only been considered an Olympic sport once: at the 1900 Olympics.

Take a look at an example:

Score more runs with cricket audiences using Narrativa’s AI content

Score more runs with cricket audiences using Narrativa’s AI content

Warwickshire vs. Somerset – County Championship Division One

Edgbaston – 21-24 September 2021 – From 10.30 BST

The revamped County Championship format has resulted in a thrilling finale with four teams still battling it out for the title ahead of the final round of matches. Hampshire heads the table with a 3.5 point lead over Warwickshire, while Lancashire are just half a point further back and Nottinghamshire 2.5 points behind them. There are a maximum of 24 points available to each team in the forthcoming round of fixtures. Lancashire host Hampshire at Liverpool, while Notts host Yorkshire at Trent Bridge. The highest placed team will be declared winner of the County Championship, while the top two teams will head to Lord’s to contest the Bob Willis Trophy.

Warwickshire’s opponent at Edgbaston is Somerset, who have lost all three of their games in Division One despite winning Group 2 earlier in the season. They sit last and must beat Warwickshire and also hope Yorkshire loses to have any hope of not finishing the season there.

Team News:

Warwickshire squad: Will Rhodes (captain), Dom Sibley, Chris Benjamin, Sam Hain, Matthew Lamb, Michael Burgess (wk), Chris Woakes, Tim Bresnan, Jacob Bethell, Craig Miles, Liam Norwell, Danny Briggs, Rob Yates, Chemar Holder

Somerset squad: Tom Abell (captain), Ben Green, Tom Lammonby, Azhar Ali, James Hildreth, Lewis Goldsworthy, Steven Davies (wk), Roelof van der Merwe, Jack Brooks, Ned Leonard, Josh Davey, Jack Leach, Craig Overton

Weather forecast:

The weather forecast looks pretty good, especially given the time of year. Rain is unlikely on any of the four days, with temperatures peaking at around 21°C.

Benefits of our cricket AI-generated content

  • Increase your revenue
  • Increase your daily active users and the amount of time that your bettors spend on your site, allowing for more ad revenue to be generated
  • Improve bettor targeting
  • Increase bettor loyalty and engage them better with real-time stat alerts and other content
  • Less time and money spent on creating relevant marketing messaging and inbound marketing content
  • Decrease costs

Automated content for all sports

At Narrativa we don’t just cover cricket. Narrativa NLG automatically generates any type of sports content by converting data into news packed with stats in the form of both game previews and post-game recaps. Narrativa’s real-time sports alerts also keep your customers engaged. We cover:

Contact us to upgrade your content game! If you prefer, you can book a demo and we’ll be happy to dive into greater detail. If you aren’t sure how automatic content could help your company, let us lead the way!

About Narrativa

Narrativa is an internationally recognized content services company that uses its proprietary artificial intelligence and machine learning platforms to build and deploy digital content solutions for enterprises. Its technology suite, consisting of data extraction, data analysis, natural language processing (NLP) and natural language generation (NLG) tools, all seamlessly work together to power a lineup of smart content creation, automated business intelligence reporting and process optimization products for a variety of industries.

Contact us to learn more about our solutions!

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