Learn about the benefits of embracing generative AI content automation at your company.

What is generative AI content automation?

Generative AI content automation uses artificial intelligence to automate the production and creation of content at scale, be it articles, corporate reports, documentation or social media posts. This technology enhances efficiency and effectiveness in fields like marketing, e-commerce and media.

What are the benefits of generative AI content automation?

Good SEO positioning

Generative AI content automation excels at personalizing content for target audiences and optimizing it for SEO, ensuring higher search engine rankings and increased visibility. There’s a misconception out there that search engines downrate AI-generated content, but nothing could be further from the truth. In fact, search engines will actually place AI-generated content higher if it’s quality content. Here’s to you, Google!

Remember, these search engines have reputations to uphold and bottom lines to grow; if your content helps them achieve those things, then they are more than happy to rank you higher. They care about whether your company’s content is beneficial to its users, not how it was created. If you use AI to create shoddy content that readers don’t find useful, of course your SEO will be negatively impacted. Conversely, if you use AI to create valuable content, you will be rewarded.

All that to say, you can certainly implement generative AI content automation to produce more high-quality content than you otherwise could. The more high-quality content you have available, the better positioned you are when it comes to SEO.

Furthermore, the information you learn and the data you gain from the performance of all this content can also be fed back into a generative AI content automation platform to further improve keyword usage and targeting in a consistently optimizing loop. The published content will feel more personalized to the reader as well.

Team efficiency

First, some context. We’ve all seen content that reads robotically and lacks credibility. Usually, this is due to “garbage in, garbage out.” However, with a solid foundation and human involvement from the start, generative AI content automation produces “quality in, quality out.”

Published content won’t read like C-3PO wrote it because a living, breathing person has composed and approved the individual components of the content that are compounded together. Which brings me to an undeniable fact: people are essential for creating high-quality content. We have a saying here at Narrativa that “people and AI are better together.”

While AI can scale and create content faster than you could ever dream, people are still needed to provide quality direction as well as many prewritten and predefined variations of the individual elements from which a generative AI content automation platform can draw.

It’s no longer efficient for a person to write about mundane topics day after day, like the weather in 134 cities across the world or how the NASDAQ closed. What they do want to do however, is provide their valuable perspectives and valuable opinions to create deeper and richer context. So let them.

After a first draft is automatically rendered, the person (who used to be a copywriter), now becomes a copyeditor. With more content being generated, they’ll have plenty to polish if they want… or they can put it on autopilot when it’s appropriate and tend to more important tasks. An investigative journalist, for example, can dedicate their time to something that actually requires human thought—like investigating. If workers are freed from repetitive tasks, they will be happier at work too, positively impacting your organization.

Here’s the point: This process can be as hands-on or as hands-off as you want it to be. But either way, generative AI content automation makes people more productive.

Outperform your competition

Think about this tale of two companies, Company A and Company B.

A football game just ended, and all the stats for that game have been finalized. Company A can automatically source this data, apply AI to compose relevant text, and structure that text in an organized way per a predefined template (that a person created) to preview the next upcoming game. If desired, it can also publish that content automatically, matching branding elements. This entire workflow takes about 60 seconds.

By comparison, Company B asks a writer to create a preview manually. Sometimes this writer uses ChatGPT, but as a chatbot, it isn’t an automation platform. Don’t you think Company A is producing content faster? Don’t you think readers will visit Company A’s website first? Yes. Emphatically.

Above all, when building a community around content, three things matter most: speed, relevancy, and credibility. Automating content with AI can deliver all of these to readers in spades. Company A wins.

Save time and money

We can’t talk about any of the previous points without mentioning the savings in terms of time and money. By lowering operational costs while growing your footprint—covering more topics, translating content into several languages, etc.—your company can allocate resources more effectively. The combination of improved output quality, faster production, and cost savings drives higher engagement and traffic, ultimately boosting your overall success.

Can generative AI content automation work for your business?

Yes. Regardless of what industry you are in, any type of content that lends itself well to a template can be automated—regardless of topic (yes, literally any topic!).

How do you start automating your content?

Are you starting to think about automating your content production? Consider Narrativa! We have been around the block for a while, and you can benefit from the knowledge we’ve accumulated along the way. We are the leader in AI content automation and support a variety of businesses, from small mom-and-pop shops to Fortune 500 companies. If you want to get started, it’s as easy as booking a demo here.