Make the brand
unmistakably Narrativa.

The official Narrativa® media kit: approved logos, visual assets, and practical guidance to help every story feel consistent.

Download logo pack Explore brand assets

BRAND SYSTEM01 — 04

COLOR, TYPE & VOICE

THE NARRATIVA
BRAND SYSTEM

Logos Color Typography Voice

OFFICIAL DOWNLOADS

Everything you need.
All in one place.

Start with the approved source files below. Each pack is prepared for consistent use across digital and print materials.

LOGO SUITE

01 · LOGOS

The Narrativa logo suite

Includes approved logo variations for dark and light backgrounds, digital profiles, and limited-use cases.

Download logo pack

BACKGROUNDS

02 · BACKGROUNDS

Color & atmosphere

Gradient-blur backgrounds are the preferred choice for bold, contemporary brand moments.

Download backgrounds

POPPINS

03 · TYPE

Typography that speaks clearly

The official brand type asset includes Poppins. The website pairs Degular headlines with clear, readable Inter body copy.

Download Poppins

A DISTINCTIVE PALETTE

Clarity first.
Color with purpose.

Deep plum grounds the interface, with lavender for emphasis, light lilac for highlights, and pale lavender for soft surfaces.

Deep plum#302C48

Lavender#8775D4

Light lilac#BEB1FF

Pale lavender#F0EDFF

A FEW USEFUL PRINCIPLES

A clear voice.
A consistent look.

Small, thoughtful choices help keep Narrativa recognizable wherever the brand appears.

Use the right logo for the setting.

The standard logo is designed for dark backgrounds; the alternate logo is for light backgrounds. Use the bug version in profile images and other square spaces. Reserve the plain version for limited use.

Keep words simple and considered.

Follow AP Stylebook guidelines. English is the primary language, with Spanish used across materials for diverse communities. Always write Narrativa® with its registered trademark symbol.

Let typography do its job.

Use the approved Poppins files for brand materials. For pages following the current website theme, pair Degular headlines with Inter body copy. Choose accessible contrast and apply bold sparingly.