Great news! It’s always a joy to welcome a client, but now with our content platform, we know this collaboration will have a very positive impact. We are thrilled to announce that Diario Los Andes (Grupo Clarín) is teaming up with Narrativa’s Generative AI platform.

Narrativa’s Generative AI Platform will enable Los Andes (Grupo Clarín) to create content more quickly and efficiently. Their team of journalists will be able to choose the type of content they want (entertainment, sports, economy…) and not only that: they can select how frequently they wish to publish it and what data to include in their narratives…

One-Click personalization

Personalization is a key aspect for many clients looking to differentiate themselves from the competition. Often, they want to make immediate changes – and there won’t be any problem with the platform. Automation greatly facilitates the ability to adjust content that isn’t performing well or that is gaining more traction.

Generative AI and journalism

We’ve always said that AI is journalism’s greatest ally. The work of a journalist is essential and won’t change. What will change is how they practice their profession, using a model that combines technology and research to achieve better results. Journalists will become much more proficient thanks to AI and will be able to use existing tools to analyze patterns and extract information. In this way, their work will have a more significant impact.

Their commitment to innovation comes as no surprise, as Diario Los Andes (Grupo Clarín) was the first newspaper in Argentina to be published on the Internet. Welcome to the new era of content creation!

About Diario Los Andes

Diario Los Andes is an Argentine newspaper that began its journey in 1883. It was a pioneer in digitalization: it was the first newspaper in the country to be published on the Internet as a digital newspaper in September 1995.

Currently, it is owned by the Grupo Clarín.