Congratulations to Infobae and El Cronista! The two media outlets we work with through Narrativa® Navigator now lead the ranking of the most-read publishers in Mexico, according to Comscore, the audience measurement company.

MMX® Multi-Platform by Comscore provides a non-duplicated view of total audience behavior across desktop, smartphone, and tablet devices—and it couldn’t have delivered better results for our media partners in April 2025.

Media partners Infobae and El Cronista lead as Mexico’s most-read outlets

Mexico: the world’s largest Spanish-speaking country

With 126 million Spanish speakers, Mexico ranks first globally. It’s a crucial market for media—not only because of its large population, but also due to its political and historical significance.

Both media outlets originated in Argentina, but the use of Narrativa® Navigator has enabled them to expand into new markets with high-quality, relevant content. And not just expand—but lead—thanks to their ability to cover more types of content and reach a wider audience. The volume of content increases exponentially, which in turn boosts SEO performance and positioning.

A tool to support, not to replace

These achievements show that the combination of human expertise and AI leads to a significantly better workflow. Both cases demonstrate how AI in Journalism can help make newsrooms more efficient.

Milestones like these inspire us to keep innovating and bringing the best new features to Narrativa® Navigator.

Artificial intelligence is not here to destroy industries – but to revive them

Today’s journalists are no longer limited to writing one article per day. The digital age has radically transformed the business model: they’re expected to produce multiple stories—and do so quickly. In our fast-paced world, one exclusive can be overtaken by another in mere hours. Reporters are now also active on social media, where their work is judged by shares, likes, and comments.

In this environment, how can a journalist track weather alerts while also keeping up with financial markets? Journalism needs time for research and fact-checking—precious time that shouldn’t be wasted.

This is where AI steps in as a supporting tool, not a replacement. Through generative AI, Narrativa® Navigator can produce weather, finance, and entertainment updates in seconds—freeing up journalists from repetitive tasks and allowing them to focus on what really matters: analysis.

What’s more, AI-generated articles can serve as first drafts that journalists then enrich with their own voice and insights.

About Infobae

Our collaboration with Infobae goes back to the very beginning of Narrativa. In fact, Infobae was the first media outlet to launch an AI-powered newsroom with Narrativa® Navigator at its core. Its leadership is unstoppable—Infobae is the most-read media outlet in Latin America: 110% increase in organic traffic over 3 years (Source: Google Analytics).

Now, in Mexico, with over 17 million unique visitors in April alone, it has cemented its position as a media giant. As Marco Stupenengo, VP of Business Development, says:

“We’ve improved news production times by allowing reporters more time to investigate and write articles.”

You can read more about our full collaboration here.

About El Cronista

El Cronista is one of the most respected economic newspapers in Argentina, renowned for its authoritative coverage of the economy, finance, and business. Its reputation for reliability has followed it to Mexico, where it has quickly risen to prominence. Less than two years after its arrival, El Cronista has secured the second spot among the country’s most-read media outlets, with 9.26 million unique visitors in April.

These incredible results are a testament to the tenacity of its journalists, who are committed to embracing digital transformation. El Cronista exemplifies how Narrativa® Navigator supports this journey, enhancing the newsroom’s capabilities without replacing the essential human touch.