I am currently the SVP Managing Director at Initiative leading efforts to advance the T-Mobile for Business (TFB) effort with the aim of driving transformational growth using creative and media. I serve as a member of the Initiative B2B Advisory Group advising Salesforce, KPMG, Amazon Web Services (AWS), and Inuit. Prior to Initiative (Interpublic Group), I served as the Global Director of Demand Generation responsible for brand building and customer acquisition for Bluebeam Inc, a leading global B2B software company in North America, EMEA and APAC.

I have held senior positions on the brand client-side and at agencies including Array Software, Omnicom and Interpublic Group throughout North America, Europe, and Asia. For the last 18 years, I have worked with B2B and B2C companies in media planning, brand marketing and direct marketing for AT&T, T-Mobile, DIRECTV, General Motors, Intel, Brown-Forman, Chevron, Cisco, Adobe, and ExxonMobil.