Narrativa, a pioneer in generative AI for business intelligence and automated content, and Convertr, the enterprise platform that helps organizations manage demand generation across channels, markets and downstream systems through independent data controls and automation, have partnered to bring their complementary capabilities together within TivaSync, connecting AI-powered content and campaign execution with demand generation, lead quality and enterprise data infrastructure.
B2B marketing and lead management have become increasingly disconnected amid longer sales cycles, larger buying teams, more independent buyer research, a lack of brand uniqueness and vanity metrics that often do not result in new revenue generation. Teams need greater alignment around demand generation, lead quality and revenue outcomes, rather than working at separate ends of the pipeline. This is why TivaSync was created.
TivaSync is an Agentic AI Growth Company focused on Synchronized Intelligence. It’s the idea that content development and campaign execution operate as a connected workflow, using performance insights to inform subsequent content and campaign decisions. While traditional agencies act as intermediaries between a brand and a platform, an agentic AI growth company uses agentic AI to connect content development, campaign execution and performance insights within a continuous workflow.
TivaSync supports B2B marketing and advertising programs, from initial market segmentation through campaign execution and performance optimization. As those campaigns generate demand across multiple acquisition channels, Convertr provides the operating infrastructure that connects, validates, standardizes, enriches and routes lead data before it enters CRM and automation. This gives enterprise organizations one consistent way to manage demand generation across channels, suppliers, markets and downstream systems. Convertr performs this role independently of the campaigns, publishers, enrichment providers and downstream systems it supports. That independence allows customers to choose the technologies and data providers that best fit their business while maintaining consistent controls across every acquisition source.
“The partnership between Narrativa and Convertr brings together complementary capabilities across AI-powered content, campaign execution and enterprise demand generation. We aren’t just creating campaigns and content; we are providing AI-generated assets that support the generation and processing of high-quality leads that enrich the marketing and sales environments by reducing the traditional friction of manual processing,” said Genesis Capunitan, CEO at TivaSync.
Key benefits of the partnership include:
- Managed Services and Client Delivery: Supporting campaign execution, AI readiness training for teams and technology deployment.
- AI-Powered Campaign Execution and Content Development: AI-powered generation of white papers, case studies and performance reports tailored to specific B2B audience segments.
Enterprise Demand Generation at Scale: Convertr connects acquisition activity across campaigns, channels, suppliers and markets into one operating environment, applying independent validation, standardization, routing and consent controls before records enter CRM and automation.
Enhanced Compliance & Security: TivaSync supports the creation and execution of campaigns in accordance with customer requirements, while Convertr applies configurable consent, validation, routing and data controls before records enter customers’ downstream business systems.
Operational Visibility: Convertr maintains an auditable record of processing decisions made within the platform, giving organizations visibility into what was accepted or rejected and the rules applied, alongside TivaSync’s campaign performance insights.
As B2B organizations adopt more AI-enabled content and campaign workflows, campaign volume and complexity will continue to increase. TivaSync enables organizations to develop content and support campaign execution at greater speed, while Convertr provides the operating infrastructure, independent data controls and system connectivity needed to manage enterprise demand generation consistently across channels, markets and systems.
Narrativa, TivaSync and Convertr operate as independent businesses, with each company retaining responsibility for its respective products and services. TivaSync is responsible for its AI-driven activities, while Convertr independently provides the infrastructure, data controls and connectivity supporting enterprise demand generation.
Read the full press release here.
About Narrativa
Narrativa Agentic AI solutions unlock a faster, smarter future for life sciences organizations, helping them to efficiently produce complex, high-volume documentation for regulatory and commercialization workflows. By automating content creation, Narrativa delivers greater speed, accuracy, and consistency—while ensuring full compliance in highly regulated environments.
Narrativa Navigator Platform provides secure and specialized Agentic AI-powered automation features. It includes complementary user-friendly tools such as the Medical Authoring Companion for CSR and Protocol generation, BioStat Developer for AI Agents for TLF generation and SDTM and ADaM dataset generation, Narrative Pathway, and Redaction Scout, which operate cohesively to transform clinical data into submission-ready documents for regulatory and commercialization. From database to delivery, pharmaceutical sponsors, biotech firms, and contract research organizations (CROs) rely on Narrativa to streamline workflows, decrease costs, and reduce time-to-market across the clinical lifecycle and, more broadly, throughout their entire businesses.
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